Syracuse Professor Promotes Jacques Jams
Posted by chesterfrench on Monday, April 13th, 2009
This is pretty crazy, but frickin’ awesome nonetheless.
Meet Syracuse University student named Gabby. Gabby’s in the Bandier Program for Music and Entertainment Industries and is taking a class on music promotion and sent this note to her professor, David Rezak, who also happens to be the head of Syracuse’s Music Industry program:
“There is a new band called Chester French and I think the way they have been marketing themselves is very, very cool. They are signed to Star Trak, which is infamous for failing to promote their artists properly. Chester French are 2 guys from Harvard and decided from day 1 to be the most accessible band to their fans. They didn’t have much of a following, but were popular with other famous musicians. What they’ve done is made themselves famous using Twitter to get followers. Now, this week, using Twitter, they are releasing a FREE album featuring some of the biggest artists in the world. Then in April they are releasing another album. So really, this mixtape is their marketing tool. I’m not sure why but I just think this is such a cool way to get word out, they went from about 4,000 Twitter followers to almost 12,000 in the past fortnight. After every concert, they spend 2 hours outside the venue on the street trying to sell their EP to concertgoers. Then, they throw a party for their fans to get to know them. They answer every single e-mail they get, and they update blogs daily. I think they understand how to use technology these days to keep the fan happy. Check this out http://www.chesterfrench.com/mixtape/.”
Professor Rezak sent the email (with the link to “Jacques Jams, Vol 1: Endurance”) to his entire department (!!) and encouraged them to spread the word themselves.
Now all you guys have to do is share THIS story on twitter (and Facebook, and via email) and the vortex of Twitter promotion will be complete! Remember, you can follow us on twitter as well.
We’re SO pleased by everyone’s help with promoting the mixtape. Let’s keep this up!
9 Responses to “Syracuse Professor Promotes Jacques Jams”
CD says: I was saddened at the professor’s line “…They are signed to Star Trak, which is infamous for failing to promote their artists properly…” Sad but somewhat true! Can one of you steal the Fam-Lay song “This is Livin” for me please!! G-R-E-A-T mixtape BTW! I love the production & I’ll continue to spread the word!!
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chesterfrench says:
Thank you! We’re gonna hilight some supporters and their efforts today!
Jaz says: Just posted on my facebook 
U guyss r awesommmeeee
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Thanks Jaz!
Congrats on the success thus far. I am proud to have known of you for over a year now; i remember when there was only 150 fans on facebook. Now, over 10,000
the mixtape is huge. enjoy the success. I focused some of your marketing efforts in my blog as soon as i heard the track CirocStar. Good Luck.
http://robsorgini.wordpress.com
Rob
Guilherme says: Everywhere I go I read that you answer to every email… where’s my answer? Anyways… congrats on the mixtape, it’s really awesome, can’t wait for the album! Mmake C’mon (On My Own) a single, answer my email and come to Brazil soon. Yeah, that’s pretty much it. lol
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We try to. We’re answering you right here! And thanks!
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i just posted this on my twitter. you guys are really amazing. i’m so glad the mixtape is such a success and i am definitely going to continue to spread the word around.