Bryce’s “Lessons In Endurance” Video Featured on hypebot
Posted by chesterfrench on Friday, May 29th, 2009
hypebot is one of the most important blogs in the music industry–it’s read by all the movers, shakers and the movers and shakers’ assistants. So it’s super awesome the blog gave our buddy & supporter Bryce’s hilarious vide, “Lessons In Endurance, Episode 1: Mixtape Madness” some coverage.
Here’s Bryce’s video again for those of you who forgot:
And here’s hypebot’s write up:
“It’s no secret that there is promotional power in giving away music, but just slapping a FREE banner on a web site doesn’t cut it anymore. Free is everywhere. But what if the free music was on a CD given fan to fan with no strings attached? That could get pretty expensive…unless the fans do it for you.
Free fan created CD’s os exactly what indie band Chester French is encouraging fans to do with a video series about an an uber-fan who “burned tons of copies and gave them out to everyone he knows (and a bunch of people he doesn’t!)”. Through the videos, “Bryce wants to teach you guys how to be the Ultimate Chester French Supporter, just like him.” Then the bands asks, “So, how did you guys promote the mixtape?” Brilliant.
But the band doesn’t just embrace “free” with fan burned CD’s.
Of course, there is the requisit amount of free content to listen, watch and interact with on The Chester French web site. But there’s also more:
“Please join the Chester French VIP Concierge Service below to receive a VIP invitation to the next Chester French show or party in your city. We’ll even send you a free mp3 of the “She Loves Everybody” Clinton Sparks Dance Remix.”
Note that the band doesn’t shout “Join Our Email List” and it’s “Membership in the Chester French VIP Concierge Service”, and it’s free to join plus you get a free remix in exchange for your name, email address and zip code.”
Bryce’s video also got great coverage on TechDirt and got a great mention from our friend Ian Rogers, on his Twitter account.
This is the kind of thing that keeps us completely energized because it’s making listening to music FUN again.
We’re currently working with Bryce on the next few episodes of Lessons In Endurance. Stay tuned!
5 Responses to “Bryce’s “Lessons In Endurance” Video Featured on hypebot”
jennifer says: Great bands inspire great FANS!!
It would be funny if bryce put the mixtape in a portable cd player and started jogging with it and after he started jogging he tripped and fell and the cd fell out and he said son of a fucking bitch i just lost my endurance. LOL that would be hilarious!
Awesome!! With change comes a new way to explore what has been done before. Congrats on the accolades Yall got their attention. Pure example of execution and a wonderful opportunity to spread the knowledge!
You’re very open-minded and forward thinking about how the internet and sharing affects musicians.
Your record label, on the other hand, is not. A few minutes ago I was notified that my article on Chester French was removed from my blog for sharing one of your free songs, “She Loves Everybody”, even though it is currently downloadable at other legit sites such as RCRDLBL.
Leave a Reply
- An error has occurred; the feed is probably down. Try again later.
- ANDY WARHOLExhibit on at the art museum here in Milwaukee!Shared by Google Reader […]
- The world's smallest art prizeAwesomeShared by Google Reader […]
- A Brain Shaped By GodInterestingShared by Google Reader […]
- Insurance We Can Believe InI'm alarmed by this view that government is a predatorShared by Google Reader […]
- Dunnellen Hall Price Dropped Another $15 Millionsick houseShared by Google Reader […]
You guys continue to prove your unfathomable intelligence by not only featuring Bryce but for know that Hypebot.com “one of the most important blogs in the music industry”. I couldn’t agree more.
Seriously, good luck with the release and tour.(Whose your agent?). Stay in touch.
PS Great site.
Bruce aka Hypebot