Bryce’s “Lessons In Endurance” Video Featured on hypebot
Posted by chesterfrench on Friday, May 29th, 2009
hypebot is one of the most important blogs in the music industry–it’s read by all the movers, shakers and the movers and shakers’ assistants. So it’s super awesome the blog gave our buddy & supporter Bryce’s hilarious vide, “Lessons In Endurance, Episode 1: Mixtape Madness” some coverage.
Here’s Bryce’s video again for those of you who forgot:
And here’s hypebot’s write up:
“It’s no secret that there is promotional power in giving away music, but just slapping a FREE banner on a web site doesn’t cut it anymore. Free is everywhere. But what if the free music was on a CD given fan to fan with no strings attached? That could get pretty expensive…unless the fans do it for you.
Free fan created CD’s os exactly what indie band Chester French is encouraging fans to do with a video series about an an uber-fan who “burned tons of copies and gave them out to everyone he knows (and a bunch of people he doesn’t!)”. Through the videos, “Bryce wants to teach you guys how to be the Ultimate Chester French Supporter, just like him.” Then the bands asks, “So, how did you guys promote the mixtape?” Brilliant.
But the band doesn’t just embrace “free” with fan burned CD’s.
Of course, there is the requisit amount of free content to listen, watch and interact with on The Chester French web site. But there’s also more:
“Please join the Chester French VIP Concierge Service below to receive a VIP invitation to the next Chester French show or party in your city. We’ll even send you a free mp3 of the “She Loves Everybody” Clinton Sparks Dance Remix.”
Note that the band doesn’t shout “Join Our Email List” and it’s “Membership in the Chester French VIP Concierge Service”, and it’s free to join plus you get a free remix in exchange for your name, email address and zip code.”
Bryce’s video also got great coverage on TechDirt and got a great mention from our friend Ian Rogers, on his Twitter account.
This is the kind of thing that keeps us completely energized because it’s making listening to music FUN again.
We’re currently working with Bryce on the next few episodes of Lessons In Endurance. Stay tuned!
5 Responses to “Bryce’s “Lessons In Endurance” Video Featured on hypebot”
jennifer says: Great bands inspire great FANS!!
It would be funny if bryce put the mixtape in a portable cd player and started jogging with it and after he started jogging he tripped and fell and the cd fell out and he said son of a fucking bitch i just lost my endurance. LOL that would be hilarious!
Awesome!! With change comes a new way to explore what has been done before. Congrats on the accolades Yall got their attention. Pure example of execution and a wonderful opportunity to spread the knowledge!
You’re very open-minded and forward thinking about how the internet and sharing affects musicians.
Your record label, on the other hand, is not. A few minutes ago I was notified that my article on Chester French was removed from my blog for sharing one of your free songs, “She Loves Everybody”, even though it is currently downloadable at other legit sites such as RCRDLBL.
Leave a Reply
- An error has occurred; the feed is probably down. Try again later.
- ANDY WARHOLShared by David-Andrew W Exhibit on at the art museum here in Milwaukee! ANDY WARHOL THE LAST DECADE AT THE MILWAUKEE ART MUSEUM. I NEED TO GO SEE THIS. […]
- The world's smallest art prizeShared by David-Andrew W Awesome From New Scientist: Crossing a microscope with a camera gives you a micrograph, a tiny photograph that allows artists and scientists to show the beauty inaccessible to the naked eye. Every year the Small World competition run by optics giant Nikon celebrates this hidden world. This year the winners range from an anglerfish ov […]
- A Brain Shaped By GodShared by David-Andrew W Interesting Wired reports: Brain scans of people who believe in God have found further evidence that religion involves neurological regions vital for social intelligence. In other words, whether or not God or Gods exist, religious belief may have been quite useful in shaping the human mind’s evolution. “The main point is that all the […]
- Insurance We Can Believe InShared by David-Andrew W I'm alarmed by this view that government is a predator WASHINGTON--The strangest aspect of the debate over a public option for health coverage is that the centrists who oppose it should actually love it. It doesn't involve a government takeover of the health care system. The idea is that only consumers who wanted to enroll […]
- Dunnellen Hall Price Dropped Another $15 MillionShared by David-Andrew W sick house Leona Helmsley's Greenwich estate, Dunnellen Hall is now under the 50 percent off mark. The estate which first hit the market for $125 million has gone tumbling down the entire time it has been on the market. Last we looked it was at $75 million. But a kind gentleman let me know that the home has now been reduced to $ […]
You guys continue to prove your unfathomable intelligence by not only featuring Bryce but for know that Hypebot.com “one of the most important blogs in the music industry”. I couldn’t agree more.
Seriously, good luck with the release and tour.(Whose your agent?). Stay in touch.
PS Great site.
Bruce aka Hypebot